Sunday, 24 October 2010

RATINGS RAT RACE: CBS & ABC Up, NBC & Fox Down While TBS Wins With Baseball

RATINGS RAT RACE: CBS & ABC Up, NBC & Fox Down While TBS Wins With Baseball

UPDATED: Texas Rangers' series-winning Game 6 of the ALCS on TBS topped the broadcast and cable competition last night with 11.9 million viewers. It was the second most watched telecast ever on TBS behind the previous deciding ALCS championship game between the Red Sox and the Rays in 2008.)

The baseball gamehad little impact on CBS' crime Friday lineup, which posted across-the-board increases. All dramas dominated their time slots in 18-49 and total viewers to deliver another Friday win for CBS, No. 5 this season. Medium (1.4/5, 6.5 million) was up 17% in 18-49 from its fast national result last week (up 27% from the series' final rating, which was adjusted down). CSI:NY (1.9/6, 10.3 million) was up 12%, and newly picked up Blue Bloods (1.8/6, 11.1 million) was up 6%. Each show also added more than 500,000 total viewers.
After posting a rare 8 PM victory in 18-49 with the 200th episode of Smallville last week and finishing tied for second at 9 PM with Supernatural, the CW remained competitive last night, with Smallville (1.0/4) ranking second in the 8 PM hour behind Medium, and Supernatural (1.1/4) finishing 3rd at 9 PM behind CSI: NY and ABC's Primetime. Also, in a promising sign given the fact that this is Smallville's final season, Supernatural actually out-delivered the veteran sci-fi drama in the demo (they were tied in total viewers with 2.5 million.)
ABC's newsmagazines posted gains from 9-11PM to deliver the network's best Friday average this season. Following a No Ordinary Family rerun (0.9/3), which was flat with last week, Primetime: What Would You Do? (1.3/4) was up 18% from what 20/20 did in the hour last week. At 10 PM, 20/20 (1.5/5) was up 15% from its delivery last week.
It was all bad news for NBC. At 8 PM, new reality series School Pride (0.7/3) was down 22% from its underwhelming premiere last week. Dateline (1.0/4) from 9-11 PM was down 17%, finishing far behind ABC's newsmagazines in the time period.
Dramedy Good Guys is certainly testing Fox's patience. Following a House repeat (0.7/3, even with last week), Good Guys (0.6/2) was down 25% for what seems to be a series low. How low can the show go before Fox pulls the plug?

 

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