What Facebook’s Latest Update Means For Brands
Facebook announced a major overhaul of privacy and publishing controls on user profiles, plus new tagging and sharing functionality. These changes mean that the strategy for reaching a desired audience will change.
More Precise Targeting For Deals
In addition to tagging both friends and non-friends, users will be able to tag content with location data. More importantly, deals won’t require a check-in, gaining more exposure as a result.People won’t only see deals when they’re in the vicinity of a business, but well before arrival and long after departure from the area.
Marketers will be able to offer a wider variety of deals, both ones that require redemption right away, and longer-term offers; campaigns could span offers at the point of sale and appeals to people who’ve already completed a transaction.
More News Feed Opportunities
Another plus for advertisers: Location tags in the news feed will make deals appear in more users’ news feeds.That will make deals more visible and engaging. People spend the majority of their time on Facebook reading the news feed and are more likely to engage with content there.
Advertisers would see increased impression rates and possibly in deal redemption.
Brand visibility would therefore expand as a user’s friends and non-friends share and comment on the content.
Impressions And Engagement
Users will be able to choose whether to publish individual items publicly, to friends or customized subsets. The latter two might affect a brand’s search engine results and rankings.Users may choose to limit sharing of brand-related content and that might reduce impressions and engagement for brands.
To ensure their messages continue to be heard and shared on Facebook, marketers need to start thinking now about improving audience targeting and content relevancy when posting things that show up in fans’ news feeds.
Change Is Afoot
Ultimately, these updates to Facebook will appease users concerned about privacy and give marketers new reasons to increase local ad spending.We think these changes are a precursor to greater changes for users and marketers in the near future; Facebook will continue to improve the user experience while increasing the quantity and quality of money-making opportunities for marketers. Revenue will grow for all involved.
Guest writer Lawrence Mak is product marketing manager at Context Optional.
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Once you've added an app, you can begin updating your timeline with your activities as they happen. For example, if you love design, shopping or fashion, you can add the Pinterest or Pose apps to make your favorite items
part of your timeline.
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How to add apps to your timeline
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Photos get better
Photos and albums are up to two times faster than the previous Android app. It's also easier to share photos, view comments and edit captions on the go.
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View photos with tags, comments and likes
Messages on top
Your messages and notifications are now at the top of your screen. You can respond to friends and stay updated without leaving the page you're on.
Get notifications and messages at the top of every screen
Menu on the side
You can quickly access your News Feed, Groups, games and apps from the new left-hand menu. The features you use most are now at your fingertips.
Use the left-hand menu to get around
Get the App
Facebook for Android is available on Android Market. We're excited about the new app, and we hope you check it out.
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